Audience research

My Target audience:

My Target Audience is 13-18 year old people, mainly focusing on women than men, I have chosen this age group as older people are more interested in a unique style of music e.g. indie/ classical. The reason why my magazine focuses on women more than men is because it men are more likely to listen to heavy metal bands and most of the fans to pop stars like, Shawn Mendes are female. My audience would need to be interested in the genre of pop and to enjoy reading articles about the latest music and fashion in depth. The pictures in my magazine would have monochrome colours to match the smart and sophisticated style of the magazine, my models would be mainly women as they are more likely to read this type of magazine. The fashion will consist of casual wear, e.g. Jeans, Hoodies/jumpers, mesh tops etc. Bands and artists that I found to be most featured in this style of magazines are Drake, Ed Sheeran, Little Mix, Fifth Harmony etc. These will be featured in my magazine as they are very popular with my chosen audience. 

"Exploring Gender Differences in Listening- Do men listen to different music than women do? Anecdotally, we can think of lots of examples that point to yes – it seems like more of One Direction’s fans are female, while more heavy metal fans are male." - Musicmachinery.com